HERNDON, Va. — Beacon recently completed the sale of its solar products business to BayWa r.e., a leading renewable energy developer, service supplier and systems provider globally.

Beacon’s solar business consists of four dedicated and six shared branch locations where it distributes solar products, including photovoltaic panels, to both residential and commercial contractors. The business was part of the larger Allied Building Products acquisition in 2018. In the year ended Sept. 30, 2021, Beacon Solar Products generated approximately $111 million in net sales, a net income of $2.6 million and Adjusted EBITDA of $3.7 million.

“The divestiture of Solar Products is in line with our strategy to focus on our core exteriors customers,” said Julian Francis, Beacon’s president and CEO. “BayWa r.e. is one of the most respected brands in the clean energy business and uniquely situated to provide the best service for our solar customers and the best opportunities for Beacon Solar employees. We also look forward to developing cross marketing and selling opportunities with BayWa r.e. to mutually benefit both companies in their respective markets.”

The addition of the Beacon Solar network will increase the number of BayWa r.e. warehouses from six to 16, reducing delivery times in many parts of the country including many key U.S. solar markets, and represents a platform for BayWa r.e.'s continued growth. In the coming months, Beacon and BayWa r.e. plan to explore further collaboration to increase choices for customers, offering solar and roofing products nationwide.

"The addition of several warehouses, a motivated and well-trained workforce, and new product offerings will boost our ability to deliver clean energy and home improvement solutions to our customers," said Boaz Soifer, regional director solar trade at BayWa r.e.

Global Power Partners served as sole financial advisor to Beacon, and Sidley Austin LLP acted as legal advisor to Beacon on the transaction. Eversheds Sutherland (US) LLP served as legal advisor to BayWa r.e. on the transaction.

ATLANTA — Atlas Roofing Corporation recently expanded several key sales positions within its Roof and Wall Insulation Division.

“We are excited about the impact that this organizational realignment will bring to our division,” said Steve Heaton, vice president, Roof and Wall Insulation Division. “Each of our team members have a great deal of experience and building category knowledge. As we continue to expand and increase our presence in the market, this progression represents a significant opportunity for the Roof and Wall Insulation Division."

The Atlas transitions include:  

• Jenny Sansone, West Regional Manager – Beginning Jan. 1, 2022, Sansone will become the west regional manager. She began her career at Atlas more than 13 years ago and her extensive knowledge of the commercial roofing industry will be valuable as she grows and develops the West Region.
• Kyle Rowe, Midwest Regional Manager – Also beginning on Jan. 1, 2022, Rowe will become the Midwest regional manager. He began his career at Atlas 10 years ago and has developed vital relationships that have helped the Roof & Wall Insulation Division grow. Rowe's strong understanding of Atlas polyiso products and roofing systems position him well for his new role in the Midwest region.
• Richard Owens, Director of National Accounts – Roof Insulation – Owens will become the director of national accounts – Roof Insulation beginning on Jan. 1, 2022. In this role, he will be responsible for key national dealers/distribution, industry buying-groups, and OEM-roof insulation within the U.S. Owens' vast experience in his previous role makes him a good fit to take on the challenges of his new position.
• Tim Milroy, Senior Director of Sales – Roof Insulation (USA) – With increased responsibilities within the USA Roof Insulation market segment, Milroy will move to become the senior director of sales – Roof Insulation (USA) starting on Jan. 1, 2022. He also shares sales responsibilities for the wall insulation products. Milroy has worked with Atlas since 2006 and his nearly 30 years of experience in the roofing and insulation industry will help him steer the Roof & Wall Insulation’s USA sales organization to meet its growth objectives.
• Craig Woodson, Director of National Accounts – Wall Insulation – Woodson moved into his new position as the director of national accounts - Wall Insulation in October 2021. He has over 25 years of experience in the insulation industry and has been with Atlas for more than 20 years. This experience will be valuable as he works closely with key distribution accounts and national builder accounts.  

For more information about the Roof and Wall Insulation Division, please visit www.atlasrwi.com.

Florida-based Kelly Roofing, the 2019 Residential Contractor of the Year, is experiencing success as a Tesla Certified Installer and is sharing how other roofing contractors can join them.

According to its website, Kelly Roofing has sold over $12 million in Tesla Solar Roofs in less than a year of becoming a certified installer. As an installer, Kelly Roofing provides Tesla Solar Roofs, Tesla Solar Panels, and Tesla Powerwalls. The roofign contractor recently released a white paper describing the products and its experience as an installer.

"Our Tesla partnership was eye opening. For the first time in our company’s history, roof owners are deciding to replace their roof because they want to, not because they need to," said Ken Kelly, president of Kelly Roofing, in the white paper. "This is a paradigm shift in the sales process and I’m proud to be a part of it. This has helped our revenue and standing within the community boom."

Kelly Roofing has installed multiple roofs in Florida as well as the first international Tesla Solar Roof. The company even installed a 99-kilowatt Solar Roof, the largest ever, on a client's home. Kelly Roofing credits Tesla's products as part of the reason why Kelly was named the Roofing Technology Think Tank's 2021 Innovator of the Year.  

"Technology is an accelerator, and that philosophy is what we use today," said Kelly at this year's Best of Success conference.

For roofing contractors looking to duplicate Kelly Roofing's success, the white paper describes the path to becoming a certified installer, including how long it takes, details on setting up the legal and administrative framework and what staff members are crucial to making it happen. Kelly also describes what contractors can expect when installing the roofs.

The Tesla Solar Roof is a built-in photovoltaic roof system, meaning the roofing materials provide protection to the building as well as converting solar energy into electricity. According to Tesla's Q3 2021 report, the company deployed 83 megawatts of solar in that time period. This is a slight decrease from the 85 megawatts installed in the second quarter, but is 46% higher than Q3 of 2020.

"If you are considering a Tesla partnership, please know that Tesla is a very large company that operates like a startup," Kelly said.

Elite Roofing Supply announced it is opening its 22nd branch in Houston, Texas at the start of the new year.

Under the leadership of Ryan Langston, and with the support of Ken Greer and Doug Norman, the Houston branch will officially open its doors in mid-January 2022.

Langston is a Texas A&M alumni with more than 24 years of roofing distribution experience. He joins Elite after 13 years as a branch manager in Houston.

“I’ve worked with a number of Elite’s current managing partners over the years and know firsthand the level of talent this team has to offer,” Langston said. “I’m excited to bring the Elite culture to Houston and build a local brand that customers can trust and depend on.”

Norman said this marks Elite's third branch in the state and the sixth in the Southeast.

“Texas has seen incredible growth this year and Elite is determined to be a part of it,” said Norman. “Ryan’s alignment with Elite’s core values and his undeniable passion for this industry make him a huge asset to our team and to the Houston market as a whole.”

The new branch is located at 5391 Bay Oaks Drive, Pasadena, Texas, 77505 and can be reached at 346-633-2350.

Elite Roofing Supply also recently announced the opening of its 21st branch in Atlanta, Ga.

ARLINGTON, Va. — Texas-based roofing contractor Texas Vets Roofing was among those to receive an International Torch Award for Ethics from Better Business Bureau (BBB) in 2021.

Presented annually since 1996, the BBB International Torch Awards recognize companies in North America that maintain outstanding dedication to upholding ethical business standards and promoting trust in the marketplace. Each of the winners and finalists won a local or regional Torch Award from the BBB where they are based.

"For decades, BBB has been setting standards to make trust a fundamental component of the American and Canadian marketplace," said Melissa Trumpower, executive director of the BBB Institute for Marketplace Trust. "These International Torch Award winners and finalists embody that vision on a daily basis, and we are proud to honor them."

In business since February 2012, woman-owned Texas Vets Roofing offers roofing services with a dedication to providing customers with the highest quality workmanship and excellent customer service. The company provides whole roof systems and trains its technicians to put quality service over profits. It offers residential, commercial and metal roofing services.

Every customer is offered a free, no-obligation professional roof assessment by a specially trained technician. At least once a month the Texas Vets Roofing team comes together for a "Family Meeting" to encourage and redefine the standard that is expected out in the field and in the office.

Along with serving their customers, the company focus is on its community. Last year, Texas Vets Roofing donated over 20% of its profits back into the community. The company uses its time and funds to support veterans through the Roof 4 Vets program. The company's goal for 2021 is to provide one free roof each month to a veteran or a veteran's family in need. Texas Vets Roofing is the recipient of the BBB Serving North Central Texas 2020 Torch Award for Ethics.