Reid Ribble's tenure as NRCA CEO includes the NRCA’s ProCertification training program; unifying and mobilizing the roofing industry’s political power; and improving member communications and services.

The Honorable Reid Ribble is ready for the next step. The former roofing contractor and ex-congressman from Wisconsin announced last December that he’ll step down as CEO of the National Roofing Contractors Association (NRCA) after five years. His retirement is effective May 31, 2022, giving the industry proper time to say goodbye, and him the opportunity to manage a seamless transition at NRCA headquarters.

“It’s been a joy to work with my friends and colleagues at NRCA for these past five years,” Ribble said. “I’ve been impressed by the commitment to the industry by our members and industry partners. I’m looking forward to spending more time with my wife of 47 years, DeaNa, my children and especially my six grandsons.”

Ribble, 65, is a second-generation roofer, and the first former roofing contractor to lead the NRCA as CEO. The industry endured significant challenges since he took over in 2016, particularly with the health, safety, and economic turmoil caused by COVID-19. His tenure is marked with major achievements including the launch of NRCA’s ProCertification training program; unifying and mobilizing the roofing industry’s political power; and improving member communications and services.

He also brought a unique perspective and leadership approach to the job from day one. After discussions with NRCA’s executive committee, board of directors, members and other industry stakeholders, Ribble’s first priority was to determine a new vision statement. The result was a message that emphasized members as essential workers — long before the term was coined — and tried to unite the industry behind professional pride.

Ribble helped unify the roofing industry's voice with efforts like Roofing Day, the largest advocacy event
dedicated solely to the roofing industry.

Ribble fused that pride with political power, which he certainly understood as a three-term member of the U.S. House of Representatives. Efforts like the annual Roofing Day fly-in lobbying event on Capitol Hill, and the NRCA’s One Voice initiative brought members from the contractor and supplier worlds together on issues of major importance to the industry’s future.

“Reid has led the NRCA with unwavering commitment, passion and dedication during his time as CEO,” said Rod Petrick, president of Ridgeworth Roofing Co. Inc., in Frankfort, Ill., and the NRCA’s chairman of the board. “The roofing industry has benefited from his efforts to enhance the industry’s professionalism, tackle ongoing challenges and unite all segments of the industry, and I have enjoyed working alongside him even though he’s a Green Bay Packers fan.”

NRCA Chief Operations Officer McKay Daniels will succeed Ribble as CEO June 1. Daniels has served the NRCA for three years, managing the association’s daily operations and staff and overseeing member-driven initiatives. He has more than 20 years of experience in nonprofits, government and the private sector.

"We know that the association is going to be in great hands in the future, but I won't be disappearing off the landscape," Ribble told RC. "I'll still be available to come speak at events ... and continue to participate and help the industry grow."