MRA Announces Updates, New Benefits Now Available Through its Contractor Membership Program
The Metal Roofing Alliance (MRA), the leading nonprofit organization supporting the residential metal roofing industry in the U.S. and Canada, has announced updates and changes to its contractor membership program, giving contractors more benefits and ways to build and promote their business than ever before.
“The U.S. and Canadian residential metal roofing business is growing, and our goal is to help members maximize the opportunity while showcasing the outstanding work being done in the industry to help drive that demand,” said Renee Ramey, MRA executive director. “MRA stands for quality metal roofing, and that is well represented by our members’ participation and commitment.”
With Gold, Silver and Bronze level memberships available, MRA’s contractor member benefits now include:
Greater Digital Exposure
With thousands of visitors to its site every year, the MRA website is a leading source for homeowners to learn, compare and search for metal roofing. Gold and Silver MRA contractor members can now feature their own personalized homeowner testimonials, including images, and upload an unlimited number of residential project images to their company profile on MRA’s member pages (Bronze members may upload a limit of five images). Gold level members can also feature honors, achievements and awards received.
Stronger Lead and Prospect Support
MRA Gold and Silver level members will receive qualified consumer leads and additional detailed information about homeowners searching for metal roofing contractors in their area. Gold members will receive leads in real-time — as soon as they are submitted via the MRA website — while Silver level members will be emailed leads within the hour. For future sales opportunities from consumers who indicate they are interested in learning more, but are not yet ready to be contacted for a project quote, Gold members will also be sent a monthly “MRA prospects” list to use for educational outreach and as a potential future sales opportunity.
Expanded Promotional Support
Gold members may request customized marketing support of MRA-produced literature and promotional materials, updated with their own company logos and contact information. Silver members can request customizable templates. Gold level members also can promote news and information via MRA’s newsletters and social media posts, and on MRA’s Member News page. Silver members can take advantage of newsletter and Member News page support. Gold members also now have access to regional advertising support through the MRA and both Gold and Silver members can utilize MRA-produced promotional materials, including literature and signage, to support their local home shows.
MRA Gold level contract members can also participate on the MRA Contractor Advisory Board, which helps review and guide the organization’s contractor membership program to support the continued growth of members. All MRA contractor members require nomination by an MRA manufacture member and approval by the MRA board of directors. For more information about MRA membership opportunities, visit www.metalroofing.com/professionals.
NRCA Launches First-Ever Health Care Program Tailored for Roofing Industry
ROSEMONT, Ill. — The National Roofing Contractors Association (NRCA) launched the NRCA Health Care Program, the first and only health care program tailored specifically to the roofing industry, in partnership with Vault Health Strategies in Bloomington, Ill.
The NRCA Health Care Program enables NRCA members of all categories and sizes to offer employer-sponsored health care options. The plan is flexible, based on each company’s needs and budget, and can be offered with or without employer contributions.
An employer can make available to employees voluntary benefits, such as dental, vision, life, disability and accident insurance, and work with his or her current broker or use an NRCA Health Care Program broker. Coverage includes everything from full-service major medical to supplemental or prescription-only coverage. In addition, the NRCA Health Care Program offers a telehealth option.
As health care costs continue to rise and the industry struggles to recruit new workers, the new health care program is intended to help NRCA members offer company-sponsored health care plans that benefit roofing professionals and also can be used to bolster employee recruitment and retention.
“One of the biggest concerns NRCA members tell us they have is workforce issues — it’s really difficult to attract and retain good employees,” said Reid Ribble, NRCA CEO. “As an industry, we must take care of our employees. One important way we can do that is by offering quality benefits such as health insurance.”
To learn more about the NRCA Health Care Program, go to nrcahealth.com or contact Rich Trewyn, an NRCA director of enterprise risk management, at 800-323-9545, ext. 7575, or rtrewyn@nrca.net.
Metal Construction Association Welcomes Four New Members
CHICAGO — The Metal Construction Association (MCA) is proud to introduce its newest members. The association will be collaborating with these new member companies as it continues to educate people on the importance of metal in the building envelope. The four newest members are:
- Metal Panel Systems – This manufacturer of custom-formed commercial and residential metal roofing and architectural panels has been in business for nearly three decades. Located in West Chester, Ohio, the company specializes in architectural standing seam systems and accessories including fasteners.
- TrueCore – Headquartered in Laurens, S.C., this division of Nucor produces insulated metal panels for the cold storage and industrial markets in North America. Among the sectors they service are agricultural, pharmaceutical, manufacturing, and warehousing.
- Metalhouse LLC – Based in Orlando, Fla., Metalhouse is a privately-owned supplier of iron and steel products including steel making raw materials, steel wire rods, steel beams, channels, and merchant pipes.
- Falk Production LLC – FALK Panel supplies insulated metal panels for exterior and interior walls and roofs, metal profiles and required accessories. The company is located in Walker, Mich.
MCA members represent a broad array of companies including metal roof, wall panel, shingles and coatings manufacturers, coil coaters and metal producers, distributors, equipment and accessories manufacturers, energy insulation system manufacturers, MCM fabricators and contractors.
"Metal Panel Systems joined MCA to surround our company with the industry’s best talent and to gain access to experts who have experience in what we do every day,” said Ben Mackie, operations director at Metal Panel Systems. “We hope to come away with new friendships, as well as connections and unlimited technical resources."
MCA member companies benefit from participation in association activities and connections among suppliers and industry leaders in research, codes and standards, market development, and technical programs. The association works to increase the use of metal materials in construction by educating the building and design communities about the benefits of metal.
"We’re excited to work with all of our new members and show them all of the benefits MCA offers,” said MCA Executive Director Jeff Henry. “We look forward to building meaningful relationships that help our members network with fellow industry leaders and expand their businesses.”
For more information about membership, visit www.metalconstruction.org.
WSRCA Seeks Presenters for 2021 Western Roofing Expo
With an eye on the future, the Western States Roofing Contractors Association (WSRCA) is making a call to all public speakers interested in presenting at the Western Roofing Expo in 2021.
Interested presenters can now apply to teach a seminar at the upcoming Western Roofing Expo 2021, scheduled to take place June 27-29, 2021 at the Paris Las Vegas.
"We believe the quality of our membership provides a valuable knowledge base to tap into, driving even more relevance and learning opportunities for our attendees," the WSRCA states.
Those with a product or service appropriate for an audience of roofing contractors can submit a seminar topic with all relevant details on the application form. Once received, the WSRCA board members will evaluate and select the top 25 applicants for presentation at this coming year’s expo.
The WSRCA notes that an added benefit of being a presenter includes increased exposure thanks to its promotional efforts, including print, emails and vendor distribution.
"Also, it will continue to boost the educational value that we have found is growing at the Western Roofing Expo; producing some of the most professional, informed roofing contractors in the country," the WSRCA states.
Applications are due by Nov. 27, 2020. To be considered, please fill out all information on the application form. Incomplete forms will not be considered.
