SOLAR FLAIR

Solstice Solar

CertainTeed

CertainTeed was among the first major building materials manufacturers to tinker with solar absorbing and reflective shingles. The Pennsylvania-based company has now taken the next step with its Solstice Solar roofing line, which integrates asphalt shingles in a way that designers say makes it easier for roofing contractors to add solar to their current service offerings.

CertainTeed developed Solstice with a roofer’s perspective, according to Phoebe Kwan, general manager of Solar Solutions at Saint-Gobain, CertainTeed’s parent company. It addresses concerns about solar not complementing a home’s aesthetic charm and durability to ensure it can endure years of weathering in extremely challenging conditions.

Pinnacle Sun Shingle

Atlas Roofing Corp.

Atlas Roofing Corp. has a history of marketplace innovation and making a splash at industry events. After a few years of corporate self-reflection — fostering a company-wide rebrand — Atlas returned to the IRE show floor this year with new shingle products aimed to address resilience and energy efficiency of homes in every market.

The Pinnacle Sun^® is the latest addition to Atlas’s signature Pinnacle product line and, like its sister shingles, is available in a wide assortment of colors. But, unlike the others, its advanced technology reflects the sun’s radiant heat — and can actually help improve air quality.

Within each shingle is 3M’s smog-reducing granule technology with a photocatalytic coating, which sunlight activates. The sunlight turns smog into water-soluble ions that dissipate naturally. The shingles are manufactured to meet the Cool Roof Rating Council’s standards for Solar Reflective Index and may comply with city and state building codes for reflectivity.

The broad color selection allows homeowners to make a dramatic statement for curb appeal and helps pull heat from the roof.

“We really think there’s going to be demand for products that help promote energy savings and energy efficiency and also continue to build our sustainability story,” said Stan Bastek, Atlas’ vice president of sales and marketing.