GAF has selected ServiceTitan, the customer relationship management platform that powers several trades, as its preferred SaaS solution for exterior contractors.

In a news release, GAF said the partnership gives exterior contractors access to ServiceTitan’s web-based tools, designed to accelerate revenue growth and optimize workflows.

As part of the integration, GAF QuickMeasure reports are now available within ServiceTitan, enabling contractors to generate more accurate roof measurements and estimates.

In addition to the QuickMeasure integration, Master Elite contractors using ServiceTitan can receive a 3% rebate on their ServiceTitan core roofing subscription.

“We are very excited to establish this strategic partnership with ServiceTitan as GAF's preferred CRM. ServiceTitan's expansive capabilities and functionality will allow contractors to manage all aspects of their business from one platform, delivering an exceptional experience,” said Chris Rector, chief marketing officer at GAF.

GAF said the partnership marks the first time it has “officially endorsed” a CRM provider, reinforcing its commitment to helping contractors streamline their business operations and drive profitability.

The company noted that contractors can quickly order single-family roof measurements in under an hour, reducing manual entry errors with auto-populated forms. The CRM tools increase accuracy and efficiency in estimating, boosting close rates by allowing contractors to provide fast, precise estimates within ServiceTitan.

For more information about the partnership or to request a demo, visit servicetitan.com/partners/gaf.

Photo courtesy of the Iowa Economic Development Corporation

Carlisle Construction Materials, the Pennsylvania-based manufacturer and supplier of building products and related technologies for the commercial and residential construction markets, announced that longtime employee Ron Goodman announced his retirement.

In an email, CCM said that Goodman, an EPDM product marketing manager, enjoyed a 43-year career with the company.

Ron Goodman announced his retirement from Carlisle Construction Materials after 43 years. The news brief described Goodman as shaping the commercial roofing industry through innovations, collaboration, and dedication.

“Ron’s leadership has been instrumental in driving product excellence, fostering strong industry partnerships, and championing sustainable solutions that continue to set new standards in performance and reliability,” the news brief said.

“His commitment to advancing EPDM technology has left a lasting impact on the roofing community, inspiring future generations of professionals,” it continued.

The Roofing Contractor newsroom joins CCM to congratulate Goodman on a well-spent career and wish him pleasure in his next adventure.

The Roofing Alliance announced that Dallas-based Sales Transformation Group has joined the organization as a Service Provider member.

The Roofing Alliance said in a news release that Sales Transformation Group is the 203rd member to join the group, further strengthening a collective of forward-thinking leaders dedicated to shaping and advancing the roofing industry’s future.

“At STG, we are committed to helping roofing contractors thrive by providing the sales systems and leadership training needed to drive sustainable growth,” Sales Transformation Group Founder & CEO Ryan Groth said.

“Joining the Roofing Alliance allows us to collaborate with top industry leaders, share best practices and continue elevating the professionalism and success of the roofing industry," Groth added.

The Roofing Alliance brings together top roofing professionals in the industry, all committed to advancing the field.

“Member participation is vital within the Roofing Alliance, and much of the organization’s strength comes from its broad base of supportive contributors,” said Executive Director Alison L. LaValley, CAE.

“The roofing industry has a wonderful history of generosity, and for roofing professionals who would like to be involved in giving back and securing the future excellence of the roofing industry, the Roofing Alliance provides the perfect opportunity to collaborate, commit and contribute on multiple levels,” she added.

Photo courtesy of the Iowa Economic Development Corporation

Georgia-Pacific announced that David Neal, currently president of gypsum, will become the company's executive vice president of building products, effective this month.

In this role, Neal will be responsible for one of the world's leading building products manufacturers.

Georgia-Pacific said Neal will succeed Andy Konieczka, who will retire in early March after a long career with Georgia-Pacific and its parent company, Koch, Inc.

"David has been recognized as a transformative leader at Georgia-Pacific," said Christian Fischer, Georgia-Pacific's president and chief executive officer. "Since joining the organization, he has held several key positions within the Georgia-Pacific gypsum business, all leading to his current role as president.”

Neal, who earned a bachelor of science degree from Vanderbilt University, joined the company in 1997 as a quality resource manager and held positions of increasing responsibility, from plant manager to eventually president of the gypsum business.

“[David] recently spearheaded a $300 million expansion in Sweetwater, Texas, which catapulted the Georgia-Pacific gypsum business and helped them achieve record profits in 2024,” Fischer added. “We are confident in his ability to continue driving profitable transformation within the building products business."

Beyond his professional achievements, Neal is actively engaged in the metro Atlanta community as a member of Leadership Atlanta, the External Advisory Board for the College of Engineering at Georgia Tech, the High Museum of Art board of directors, and a regular Atlanta Habitat for Humanity volunteer.

Owens Corning announced on Tuesday that it will expand shingle manufacturing capacity by adding a new facility in the southeastern United States.

In a news release, OC said the strategic investment will expand the company’s roofing manufacturing network, enhancing its ability to meet the growing demand for its shingles.

“We are focused on offering unmatched value to our customers by providing the premium quality building products and solutions they need to grow their businesses,” Gunner Smith, OC’s roofing president, said.

“Through this investment, and the many investments we have made over the last several years to enhance our manufacturing network, we are expanding our ability to meet the strong demand for Owens Corning shingles,” Smith added.

The new southeast plant will operate a four-wide laminator capable of producing around six million squares per year and is expected to begin production in 2027.

The additional capacity will be used to manufacture high-performing Owens Corning shingles, including the Duration series, which feature the company’s patented SureNail technology.

The facility will operate leading technology, including advanced automation, and will create nearly 100 skilled manufacturing jobs. The plant location is expected to be announced later this year.

OC said its new facility will enhance the company’s shingle capacity expansion, which includes process improvements and automation to increase production.

It also involves adding laminate capabilities through a convertible line at the Medina, Ohio facility, which is set to be operational mid-year.

Photo courtesy of the Iowa Economic Development Corporation