SCROLL
DOWN

SPONSORED BY

Font, Line

SPONSORED BY ROOFLE TECHNOLOGIES and OWENS CORNING

BUILT FOR BUSINESS

Titan XT® shingles delivered peace of mind through multiple punishing hurricane seasons — helping roofing contractors grow profits

Authored by TAMKO Building Products LLC

Hurricane season is a yearly test for roofing contractors and their clients alike. And for the second year in a row, Titan XT® shingles from TAMKO Building Products once again delivered a powerful performance and resilience when the stakes were highest.

From the rooftops of storm-prone regions like the Gulf Coast to Midwestern homes facing extreme wind events, roofing contractors are saying Titan XT® shingles continue to exceed expectations for durability, helping contractors build reputations — and profits* — on a shingle system that stands up to nature’s worst.

“Titan XT shingles stood strong, even on homes where everything else was damaged. It’s hands down the best shingle on the market,” said Drake Hloska, of Coastal Brothers Roofing, in Odessa, Fla.

The Titan XT® isn’t just another laminated asphalt shingle. It’s engineered for excellence — designed with TAMKO’s proprietary TriShield™ technology and fortified by AnchorLock™ reinforcements that secure the shingle system in place even in extreme wind conditions. This Class 3 impact-rated‡ shingle is built tough to endure up to 160 mph winds** — making it a standout choice in storm-sensitive markets.

The shingle also delivers real-world results for contractors. Roofers who choose them continue to see meaningful returns due to its toughness and resiliency — which not only pay off in performance, but in profitability and peace of mind.

Standing Strong

Bill Ball, of SRQ Services, in Sarasota, Fla., shared how Titan XT® shingles helped reduce costly and time-consuming callbacks after Hurricane Ian in 2022.

“Every 160 mph [Titan XT] shingle we put on had no issues whatsoever, even when the neighboring roofs were blown off,” he said.

The product’s dependability translated into smoother operations and higher margins, even amid Florida’s hurricane-prone climate. Investing in products built to withstand the elements can make a huge difference in contractors’ bottom lines, resulting in fewer callbacks and allowing them to focus on new work.

Carlos Rodriguez of Universal Contracting emphasized a credibility boost fostered by withstanding the hurricanes. He said the shingle performance during recent storms led to numerous word-of-mouth referrals — homeowners took notice of which roofs held and asked for the name of the installer and the product used.

TAMKO’s TriShield™ and AnchorLock™ technologies help secure shingle systems in place, even in extreme wind conditions.

Award-Winning Confidence for Business Builders

Titan XT® shingles were named Product of the Year in 2024 in the Home Protection category by Kantar in a survey of 40,000 consumers — a strong validation of their performance and reputation.

This recognition isn’t just a marketing badge; it’s an acknowledgment of the product’s real-world reliability during high-stakes roofing situations. It survived the elements and stood tall while other products failed.

Beyond durability, they also bring ease of application to the jobsite. Its large Rapid Fire Zone® nailing area is designed to speed up installation and reduce errors, allowing crews to be more efficient without compromising quality.

Because of its build quality and weather-resilience, roofing contractors are avoiding expensive warranty claims, rework, or customer dissatisfaction — factors that cut into profit and damage reputations.

In competitive roofing markets, contractor reputation is currency. Homeowners notice when a product consistently outperforms, and TAMKO shingles offer a compelling story of storm-tested strength and installation efficiency. That’s a narrative contractors can stand behind — and build their business on.

By choosing these latest, weather-tested shingles, roofers gain access to TAMKO’s legacy of innovation and its focus on delivering shingles that hold up in real-world conditions — not just in the lab. The payoff? More jobs won, fewer problems post-install, and more peace of mind for contractors and homeowners alike.

Titan XT® shingles

Titan XT® shingles are engineered for strength and designed for longevity — exactly what contractors need when their workmanship is on the line. Here’s what sets Titan XT® shingles apart:

  • GRANULES HOLD FIRM: Advanced asphalt formulas and premium materials help deliver superior granule adhesion — helping ensure long-term performance even in the harshest climates.
  • SEALANT GRIPS STRONG: The next-generation sealant is engineered for powerful adhesion, holding tight through freeze-thaw cycles and blistering summer heat.
  • LAMINATE MAINTAINS INTEGRITY: The laminate design is optimized to perform on steep pitches and during high-heat exposure, locking the system together against seasonal strain.
  • REINFORCEMENT SECURES THE SYSTEM: The innovative AnchorLock™ layer adds structural rigidity and helps keep shingles firmly in place, even under severe wind loads.

HOMEOWNER TRENDS ROOFERS NEED TO KNOW

What:
A must-attend for all roofing contractors who are looking for:

  • A better understanding of homeowner expectations for residential roofing contractors when it comes to the overall experience of purchasing a roof.
  • Data-driven insight into where those expectations align with roofing contractors – and where they don’t.
  • Market insight related to current and future trends in residential roofing.
  • Exclusive viewpoints into current and future growth opportunities for contractors.
  • Understanding what factors influence the contractor selection process.
  • Ideas to improve customer communication and operational efficiency that grow profits.

When:
2 p.m., Thursday, May 23

Presenters:

  • Mitch Henderson, co-CEO, BNP Media, Clear Seas Research
  • Travis Harvego, CEO, Roofle Technologies. Harvego has more than 10 years of hands-on field experience in customer relationship management, sales, sales management, project management and labor relations.
  • Mike Goldenstein, chief revenue officer, Roofle Technologies. With over 30 years in the roofing industry, Goldenstein is a voice contractors trust, and he excels at advocating for industry success and advancement.
  • Chris Morris, CEO at Stonegate Group LLC. Morris boasts extensive expertise in roofing, digital marketing and AI-driven sales automation.

To Do:
Register now for free here

Natural landscape, Land lot, Urban design, Plant, Building, Property, Green, Nature, Grass, Vegetation

A rapid intensification of storms will likely be a major story yet again this year as sea-surface temperatures and ocean heat content across most of the basin are forecast to be well above average.

Art Aisner is editor-in-chief of Roofing Contractor. Reach him at 248-244-6497 or aisnera@bnpmedia.com.

Author Info