PORTLAND, Ore. — As the metal roofing market in the U.S. and Canada continues to grow, the Metal Roofing Alliance (MRA) has revamped its contractor membership program to provide more member support and greater benefit for its participating metal roofing contractors.
Starting this year, MRA offers a new co-op marketing program for its silver and gold level contractor members, giving them the opportunity to earn up to 100% of their annual membership dues by pursuing a wide variety of qualified marketing and promotional options in their local market.
“Our efforts to educate and inform homeowners about the many advantages of quality metal roofing have helped grow the overall market,” said Renee Ramey, MRA executive director. “However, for our contractors, it’s clear that the biggest impact we can have is to help support them right in their own local market. Our new membership program is designed to do just that, while also allowing them to tap into the power and leading industry resources available through the MRA.”
In addition to new co-op opportunities available for silver and gold contractor members, MRA will eliminate its bronze level membership option beginning Jan. 31, 2021. Current Bronze level contractor members can upgrade to a silver or gold membership immediately or take advantage of a free six-month silver-level trial option. More details and information can be found by contacting the MRA at support@metalroofing.com.
The latest changes to MRA’s contractor membership program come on the heels of other benefits announced earlier in the fall, which include greater digital exposure, lead and prospect support and expanded promotional opportunities for silver and gold contractor members.
“From our manufacturer members to our contractors, the MRA represents and stands for quality residential metal roofing,” said Ramey. “We believe these new membership benefits are a win-win to help our dedicated contractors build their business locally, while also collectively contributing to the industry’s overall growth and future success.”
MRA Revamps Contractor Membership Program, Strengthens Local Markets, Benefits
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Stringfellow Management Group Selected as ARMA's New Association Management Company
WASHINGTON, D.C. — The Asphalt Roofing Manufacturers Association (ARMA) has designated Stringfellow Management Group (SMG) as its new association management company.
As a full-service association management company, SMG will serve as ARMA’s partner, supporting the organization and its members within critical business areas that are essential for achieving organizational goals. SMG will manage day-to-day operations, member support, marketing and communications, as well as support ARMA’s executive management in their effort to promote asphalt roofing within the building industry and the public sphere.
“We are excited about the substantial experience, expertise, and professionalism that the Stringfellow Management Group brings to ARMA,” said Reed Hitchcock, ARMA executive vice president. “The ARMA staff and volunteers look forward to working with the SMG team to enhance and build on the leadership and value that we deliver to our members and to the asphalt roofing industry."
SMG provides headquarters operations, professional management services, specialized financial management and conference coordination to 25 nonprofit associations and foundations with its staff of 46 association professionals in industries and professions such as healthcare, construction, geospatial information systems and manufacturing.
Roofing Alliance Funds Mississippi State Virtual Reality Safety Research
ROSEMONT, Ill. — The Roofing Alliance, celebrating its 25th year, is funding a research program through Mississippi State University (MSU) for virtual reality (VR) and safety research. A team from MSU is working with a Roofing Alliance task force to develop a VR training module that will help the roofing industry focus on ladder safety and overall assessment of rooftop safety.
Roofing Alliance task force members have been holding virtual meetings with the MSU team as the project progresses. The first steps were to identify topics for the virtual reality module(s) being developed. Two main areas were selected: ladder safety and an overall assessment of rooftop safety. The programs are aimed at new hires and entry-level workers with no prior experience. Participants using VR will experience what it feels like to climb a relatively tall ladder and understand some of the key concepts of ladder safety. The task team has also worked with MSU to develop a BIM model strategy for the research and deliverables.
“It’s intended to be part of a new hire’s onboard training before they actually go up on the roof,” said Josh Kelly, task force chair. “We provided faculty with some elements that are to be included such as assessing the jobsite for best ladder location, selecting which ladder to use based on building height and weight rating, inspecting the ladder, setting it up and securing it.”
The funding request was submitted by Dr. Saeed Rokooei, an assistant professor at MSU. The proposal named “Evaluating the Efficacy of Virtual Reality Technology for Improving the Roofing Construction Workers’ Safety” was approved for funding in April of 2020.
For more information on how to submit funding requests, current funding projects or the Roofing Alliance 25th Anniversary contact Bennett Judson, the Roofing Alliance’s executive director, at bjudson@roofingalliance.net or visit www.roofingalliance.net.
RIMA International Welcomes New Board Members for 2021
The Reflective Insulation Manufacturers Association International (RIMA-I) held its annual elections in the fourth quarter of 2020 with the following directors being elected to serve two-year terms beginning in January:
Directors:
- Mark Lovan, Echo Tape
- Mike Boulding, Resisto (Division of Soprema)
These new directors will join the current board, including:
- President: Sergio Luconi, Prodex
- Vice President: Bill Lippy, Fi-Foil Company
- Secretary/Treasurer: Ralph Dale, Dunmore Corporation
- Director: Dan Russell, Innovative Insulation
- Director: Monty Millspaugh, Reflectix Inc.
- Director Bobby Byrd, RoyOMartin
- Past President: Doug Kinninger, Fi-Foil Company
RIMA-I is a nonprofit industry association providing reliable research, information and resources on the use and benefits of reflective insulation, radiant barriers and interior radiation control coatings. For more information about RIMA International, its research and educational data, programs and services, membership and more, visit www.rimainternational.org.