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VEGAS

ROOFING'S RETURN TO

IRE
2024
PREVIEW

BY ART AISNER

The International Roofing Expo returns to Las Vegas Feb. 6-8, 2024, and Roofing Contractor offers readers a sneak peek into what’s in store for attendees returning to the "Entertainment Capital of the World."

It’s Showtime!

The IRE is back in Las Vegas for the first time since 2021, and it is gearing up to be the industry’s largest event yet. The three-day experience includes more than 180,000 square feet of exhibit space shared by more than 600 companies with the latest products and services in the marketplace.

In addition to the show floor, attendees can choose from eight educational tracks covering dozens of critical topics impacting roofers nationwide, including more than 100 sessions on everything from running a successful enterprise to technical aspects of roof installation.

Each is geared to provide critical insight, spark conversation and offer training on the challenges and opportunities in roofing’s ever-changing landscape.

"The International Roofing Expo serves as the meeting place to not only discover new products and materials to grow individual skill sets and knowledge, but also to build connections that inspire and unite the growing sector," said Show Director Rich Russo of Informa Markets, which produces the event. "Through the multitude of specialized conferences and training dedicated to all groups that power the field, our community can learn from one another and gain new perspectives that ultimately drive business forward together."

The show floor will again feature dedicated space for product demonstrations at designated exhibit booths and the Technology Pavilion, Metal Marketplace and Exterior Pavilion.

Crowd

More than 14,000 people headed to Dallas for the 2023 International Roofing Expo, with 2024 expected to break that record.

IRE Recycling Update: Rinse and Repeat

Organizers of the IRE 2024 are continuing a commitment to executing an environmentally-friendly experience for attendees and the host city. The official Sustainability Program – which the Informa Markets FasterForward Program outlines – strives to identify, understand and address the environmental impact of every show it produces to reduce its carbon footprint.

Some of the new environmental practices implemented in 2023 that will return:

  • Developed printed materials that can be reused or recycled for annual use.
  • Made the expo hall floor plan and agenda available on the show floor via the mobile app and implemented digital wayfinding to reduce printed materials.
  • Using Terracycle recycling bins for attendees and exhibitors to recycle their badges and lanyards.
  • Replacing single-use water bottles by giving staff and speakers reusable water bottles.
  • Employing digital signage to replace traditionally printed signage where possible.

Here’s how the host, Las Vegas Convention Center, plans to help:

  • Offer plant-based food and biodegradable cutlery options
  • Using eco-friendly cleaning products
  • Maximize show floor materials recycling efforts, including carpets, cables, etc.
  • Connect vendors and building clients with local community groups, charitable organizations and others about local social responsibility initiatives.
Motor vehicle, Footwear, Trousers, Jeans

First-time attendees qualify for the NRCA's first-ever "Empower All Scholarship."

First-timer Scholarship Available

For the first time, the National Roofing Contractors Association will offer a scholarship opportunity for roofing contractors to attend the IRE. The inaugural "Empower All Scholarship" opportunity is designed to provide professional development to roofing company employees in management or on the rooftop. Roofers must be at their first IRE to qualify.

The lucky first-time IRE attendee will connect with manufacturers and suppliers, attend numerous educational programs and network with like-minded peers nationwide at the roofing industry’s largest event.

A brief application process can be completed online, where candidates will provide information about their roofing industry experiences and share why they should be considered. NRCA’s Diversity, Equity and Inclusion Committee will review all applications and select two winners. Click HERE for more information.

Online Registration is Open

You don’t have to wait until you arrive at the Las Vegas Convention Center to start your IRE 2024 experience. Start the fun now by registering online at theroofingexpo.com.

The largest roofing show in North America draws industry veterans and rookies to learn about the products, trends and people influencing roofing markets today. Contractors will find the education and insight they need and the networking opportunities that can help build their business. Early-bird pricing ends Jan. 8.

Online registration for the IRE 2024 is now open at theroofingexpo.com.

Art Aisner is editor-in-chief of Roofing Contractor. Reach him at 248-244-6497 or aisnera@bnpmedia.com.