CONTENTS

MASSIVE CROWDS GATHER FOR 2025 INTERNATIONAL ROOFING EXPO

The 2025 International Roofing Expo, held Feb. 19-21 in San Antonio, Texas, is shaping up to be one of the biggest in the event’s history. Take a journey into this gargantuan show with our exclusive round-up, including keynote speaker Reid Ribble’s presentation and celebrating the next generation of future roofing leaders.

Photo credit: GAF

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APRIL 2025
Volume 45 :: Number 4

INDUSTRY Q&A: GUNNER SMITH, OWENS CORNING

Owens Corning Roofing President Gunner Smith discusses the trends, technology and other factors affecting the industry.

KEEPING IT COOL

As demand for cold storage continues to surge, roofing contractors must be ready to address specific challenges posed by the roofing system.

BEST OF SUCCESS ON DEMAND ROUNDUP

Whether You Made it to Dallas or Not, View Outstanding Presentations from 2021’s Best of Success Conference with On-Demand

Suit trousers, Clothing, Jeans, Human, Chair, Entertainment, Curtain

Dress shirt, Beard, Neck, Tie, Jaw, Sleeve, Gesture, Collar

Q&A: FINESSE & FINANCING

Scott Stiglich with Watercress Financial Breaks Down Why Roofing Contractors Need to Incorporate Financing Solutions into Their Business.

BEST OF SUCCESS ON DEMAND ROUNDUP

Whether You Made it to Dallas or Not, View Outstanding Presentations from 2021’s Best of Success Conference with On-Demand

Vision care, Smile, Glasses, Eyewear, Beard

EL VIAJE DE ABAD ZÁRATE

La historia de Abad Zárate es de perseverancia, determinación y la encarnación del sueño Americano.

Hard hat, Sky, Workwear, Gesture, Slope, Asphalt, Headgear

PROJECT PROFILE: ALL-IN ON FOAM

Luxury Vegas homebuilder goes all in on spray foam roofing.

PVC POPULARITY: THE FACTS ABOUT PVC ROOFING PART I

The experts at Mule-Hide take a deep dive into PVC roofing systems.

CONTRACTOR PROFILE: GREAT LAKES ROOFING

Since receiving the honor, our 2007 Contractor of the Year shares the company journey of new leadership and expansion across hurdles like the Great Recession.

BEST OF SUCCESS ON DEMAND ROUNDUP

Whether You Made it to Dallas or Not, View Outstanding Presentations from 2021’s Best of Success Conference with On-Demand

IRE 2024 PREVIEW: ROOFING’S RETURN TO LAS VEGAS

One of Roofing’s Biggest Events Returns to Vegas with a Renewed Focus on Diversity, Sustainability

Urban design, Building, Plant, Tree, Window, Sky

PROJECT PROFILE: RESTORING A COASTAL GEM

Connecticut-based Contractor Finds Cost-Effective Solution to Protect Condos from Coastal Weather

Smile, Trousers, Coat, Fashion, Lighting, Tie, Microphone, Suit

AND THE WINNER IS…

Find Out Which Roofing Professionals and Companies Took Home Awards in the Back Half of 2023

UNEARTHING CENTURIES OF BEAUTY AND RESILIENCE

Editorial Director Rick Damato Reports from Europe About the Wonders of Slate Roofing

Water resources, Land lot, Urban design, Residential area, Property, Infrastructure, Window, Landscape

CONTRACTOR PROFILE: CE REEVE ROOFING, A TECTA AMERICA COMPANY

CE REEVE Roofing, a Tecta America Company, Grew from a Small Roofing Outfit to generating $60 Million in Annual Sales.

BEST OF SUCCESS ON DEMAND ROUNDUP

Whether You Made it to Dallas or Not, View Outstanding Presentations from 2021’s Best of Success Conference with On-Demand

HOW TO MAKE YOUR CUSTOMERS THE HEART OF YOUR ROOFING BUSINESS STRATEGY

Anne Marshall, CMO of Stronghouse Solutions, breaks down how to create repeat customers and referrals.

Transport hub, Urban design, Land lot, Residential area, Building, Infrastructure, Architecture, Landscape

THE FACTS ABOUT PVC – PART II

In part II of our in-depth look at PVC, learn about various types, reinforcement and optimal construction.

CONTRACTOR Q&A: ORNDORFF & SPAID

Orndorff & Spaid has grown from three employees and a truck to a commercial roofing company with a dedicated workforce and fleet.

BEST OF SUCCESS ON DEMAND ROUNDUP

Whether You Made it to Dallas or Not, View Outstanding Presentations from 2021’s Best of Success Conference with On-Demand

ABOUT THIS ISSUE

BUILDING A LEGACY WITH FAMILY AND PURPOSE

Founded in 2015, San Diego-based The Roof Masters thrives under Rosa and Rudy Verdugo, balancing family needs with business growth, where the couple has built a contracting firm rated among the top 1% California. Photo courtesy of The Roof Masters.